theFWA.com – Nike
Nike: Uptempo, Flight, Force
Click HERE to see on theFWA.com.
At AKQA.
Creativity-online – Nike: Uptempo, Flight, Force
Nike: Uptempo, Flight, Force, CLICK HERE to view on creativity-online.
What kind of baller are you? Recognizing that basketball players come in three distinct styles, Nike tapped agency AKQA to roll out an interactive campaign centered on the sneaker giant’s three main b-ball product lines: Force, Flight and Upt
What kind of baller are you? Recognizing that basketball players come in three distinct styles, Nike tapped agency AKQA to roll out an interactive campaign centered on the sneaker giant’s three main b-ball product lines: Force, Flight and Uptempo. “The Force players are those who reign over the paint, the Flight players are those who defy gravity and the Uptempo players are those who dictate the pace,” explains AKQA global creative director Rei Inamoto. “Through Nike players like Kobe Bryant, Vince Carter and Elton Brand, the campaign informs consumers about these Three Laws of Basketball.”
Full Credits
Global Creative Director: Rei Inamoto
Creative Director: Neil Robinson
Senior Copywriter: Bob Hall
Creative Developer: Michelle Murata
Designer: Nicolas Will
Designer: Joseph Basnight
Motion Designer: Ziv Marom
Creative Developer: Josh Sullivan
Project Manager: Charlie Taylor
QA: David Kaplan
Agency: AKQA, San Francisco
Date: Jan 25, 2006
Genre: Sports
Creativity-online – Visa: Metaphors
Visa: Metaphors, CLICK HERE to view on creativity-online.
Unless you’re a credit card identity thief—or an opposing linebacker—you don’t have anything to fear from Brandon Gorin, Tom Ashworth, Dan Koppen, Russ Hochstein and Matt Light, the New England Patriots offensive l
Unless you’re a credit card identity thief—or an opposing linebacker—you don’t have anything to fear from Brandon Gorin, Tom Ashworth, Dan Koppen, Russ Hochstein and Matt Light, the New England Patriots offensive linemen who moonlight as metaphors for the Visa card’s robust security features. And to prove just how helpful the athletic metaphors are, interactive agency AKQA tackled the online extension of the original TV spot that introduced them, creating the “Know the Metaphors” website. Visitors can click on the cartoony caricatures of each player to access an animated video that illustrates how the friendly footballers work tirelessly to thwart credit card criminals, ensuring that every cardholder is surrounded in a pocket of protection. Eat your heart out, Tom Brady.
Full Credits
Animation Company: Acme Filmworks
Client: Visa
Executive Creative Director: PJ Pereira
Copywriter: Rob Lambrecths
Designer: Jason Apaliski
Creative Director: Steve Scowden
Project Manager: Peter Lenn
Interface Engineer: Kelly Grimes
Flash Developer: Ziv Marom
Flash Developer: Luther Thie
Animator: Miles Flanagan
Agency: AKQA, San Francisco
Date: Jan 09, 2006